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b steps

American childrenswear brand known for its soft, 100% cotton pajamas and practical, comfort-focused playwear.

ORIGIN

United States

PRICE TIER

premium

SPECIALIZATION

KIDS

Founded in 1982 by mothers Vivian Reisman and Rita Lerner, B Steps (officially Baby Steps and Mish Kids) is an American childrenswear brand rooted in the desire for soft, safe, and practical clothing. Originally launched to provide 100% cotton layettes and pajamas for infants, the company has spent over four decades building a reputation for reliable, comfort-focused designs. The brand caters to newborns through size 8, offering a range of cozy sleepwear, playwear, and swimwear that prioritizes ease of movement and gentle fabrics.

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