b+ab

Founded in 1995, b+ab is the first in-house fashion brand from Hong Kong’s renowned I.T group. The name, styled as an open-ended algebraic expression, reflects a philosophy of boundary-free creativity and ever-evolving identity. The brand is built on two distinct pillars: the Main Line, which offers sophisticated, luxe-inspired pieces with intricate craftsmanship, and the Pink Label, which delivers a more youthful, experimental, and trend-driven interpretation of subcultures and streetwear. This dual approach allows b+ab to cater to a wide spectrum of women seeking on-trend, versatile apparel at an accessible price point.

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