Georgian luxury label known for its directional outerwear, meticulous tailoring, and post-Soviet contemporary design.
ORIGIN
Georgia
PRICE TIER
luxury
Founded in 2012 by creative director Nino Babukhadia in Tbilisi, Georgia, Babukhadia is a progressive fashion label that has garnered international attention for its directional approach to tailoring and outerwear. The brand’s aesthetic is rooted in merging post-Soviet historical references with contemporary concepts, resulting in a refined tension between feminine silhouettes and subtle masculine edges. Babukhadia is particularly celebrated for its signature outerwear, which often features meticulous detailing, asymmetrical hemlines, and unexpected proportions that elevate classic wardrobe staples into avant-garde statement pieces. The label caters to a strong, independent audience drawn to its unique blend of corporate and sporty styles, often incorporating streetwear-inspired elements into high-end tailoring.