A Japanese beauty brand known for its cult-favorite, at-home exfoliating foot peel using fruit acids.
ORIGIN
Japan
PRICE TIER
contemporary
Baby Foot is a Japanese beauty brand that revolutionized at-home foot care with its creation in Tokyo in 1997. The brand's signature product is an exfoliating foot peel that uses a formula of 17 natural extracts and fruit acids, including glycolic and lactic acid, to remove dead skin cells. The treatment comes in single-use plastic booties filled with a gel that users wear for an hour. Over the next several days, the dead skin on the feet begins to peel away, revealing softer, smoother skin underneath. The process, often described by users and media as both 'gross and satisfying,' helped the product go viral online and achieve a cult-like following.