New York luxury house blending French couture techniques with unbridled glamour and Vietnamese heritage.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2019 by Houston-born designer Bach Mai, this New York-based luxury house champions a return to “irreverent glamour” and unabashed femininity. A protégé of John Galliano, Mai honed his skills as First Design Assistant for Maison Margiela’s Artisanal Haute Couture, a background that deeply informs his brand’s “couture aspirational” philosophy. The label is distinguished by its exclusive partnership with Hurel, the historic French fabric house, granting Mai access to archival textiles like moiré libre and velvet jacquard rarely seen in young American brands.