Italian sneaker brand known for its 70s-inspired retro designs and modern, comfort-focused craftsmanship.
ORIGIN
Italy
PRICE TIER
contemporary
Originating from Vigonovo, in the Venice province of Italy, BACK 70 is a sneaker brand that merges vintage aesthetics with contemporary design. The brand draws its core inspiration from the bold colors and expressive shapes of the 1970s, reinterpreting them for a modern audience. Every pair is designed in Italy and crafted from premium raw materials, reflecting a commitment to quality and comfort. The brand's mission is to create innovative and unique footwear for individuals who seek to stand out.\n\nBACK 70 has quickly gained a following in Europe and entered the U.S. market in 2024, positioning itself as a boutique label. Its sneakers, often featuring soccer-inspired silhouettes and vibrant color-blocking, are celebrated for their blend of nostalgic style and next-generation comfort, including memory foam footbeds. The brand caters to those who value individuality and sustainability, aiming to produce more than just footwear but a statement of personal style. It is primarily sold through a select network of boutiques and its online store, emphasizing a more exclusive and personal shopping experience.