The world’s oldest diamond company, blending British heritage with Swiss horological mastery.
ORIGIN
Germany
PRICE TIER
luxury
Founded in 1789 in Hanau, Germany, and established in London by 1814, Backes & Strauss is the world’s oldest diamond company, renowned for its "Meeting of Masters" partnership with Swiss watchmaker Franck Muller. This union marries British heritage and diamond expertise with Swiss mechanical precision. The brand is defined by its "Ideal Cut" diamonds, which display the "Hearts and Arrows" pattern, and its architectural watch collections—Piccadilly, Regent, and Berkeley—named after London landmarks.