bad birdie

Founded in 2017 by Jason Richardson, Bad Birdie emerged from a simple frustration: golf apparel was boring. Launching as a side hustle in Scottsdale, Arizona, the brand quickly gained traction by rejecting the sport’s stuffy, country-club uniform in favor of loud, unapologetic prints that prioritize personality over tradition. A successful appearance on *Shark Tank* in 2020 catapulted the brand from a garage operation to a major player in the golf lifestyle space, validating its mission to make the game more inclusive and fun.

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