Affordable, Gen Z-focused skincare brand known for its vegan formulas and bold, stress-relieving approach to daily routines.
ORIGIN
United States
PRICE TIER
affordable
Launched in December 2020 by Forma Brands, Bad Habit is a Los Angeles-based skincare label created with influencer Emma Chamberlain as its creative director and global ambassador. Designed for Gen Z and millennial consumers dealing with the realities of modern life—such as screen time, lack of sleep, and stress—the brand embraces a realistic approach to beauty. Rather than demanding perfection, Bad Habit offers accessible, easy-to-follow routines that cancel out bad habits.