UK-based beauty brand known for its easy, at-home eyebrow tinting kits and brow care products.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in London in 2016 by Victoria Singh, BAEBROW was created to simplify eyebrow tinting for at-home use. Drawing on her own frustrations with messy or expensive salon procedures, Singh, a former fashion and finance professional, developed the brand’s flagship product: the no-mix Instant Tint!. This product is central to the brand's identity, offering a hassle-free way to achieve salon-style results in minutes. The core audience consists of women seeking convenient and effective solutions for brow grooming, from tinting to daily styling and long-term care.