American brand known for its colorful, reusable nylon bags and functional, sustainable-minded accessories.
ORIGIN
USA
PRICE TIER
mid
Founded in 2007 by designer Emily Sugihara and her mother, Baggu began with a single product: a reusable shopping bag modeled after a classic plastic grocery sack. Born from a desire to create functional, affordable, and environmentally conscious alternatives to single-use plastics, the San Francisco-based brand has since become a staple for its durable ripstop nylon totes, known for their playful prints and surprising strength. The brand's design philosophy centers on simplicity and minimizing material waste, with many of its signature bags constructed from a single piece of recycled nylon.