Los Angeles-based label known for its “loose luxury” and ambisexual designs blending beach-inspired ease with a street edge.
ORIGIN
USA
PRICE TIER
luxury
Launched in 2013 by Scott Studenberg and John Targon, both veterans of luxury sales at Lanvin and Céline, Baja East pioneered the concept of “loose luxury.” The brand merges a relaxed, West Coast cool with a sharp, city-street sensibility, creating pieces that are effortlessly elegant. Initially based in New York and now in Los Angeles, the label is defined by its ambisexual—or unisex—approach, with fluid silhouettes designed to be worn by anyone. Core to the collection are soft knits, flowing dresses, and elevated beachwear crafted from high-quality materials like cashmere and silk.