Los Angeles–based movement brand known for its stylish, weighted Bala Bangles and playful, design-first approach to fitness gear.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by husband-and-wife team Natalie Holloway and Maximilian Kislevitz, Bala emerged from a simple napkin sketch to disrupt the "ultra-serious" fitness industry. Rooted in Los Angeles, the brand is best known for the Bala Bangle, a stylish, weighted wrist and ankle band that reimagined the clunky, sand-filled weights of the 1980s into a sleek, fashion-forward accessory. Bala’s philosophy centers on "play" and design, positioning fitness equipment not just as tools for sweat, but as sculptural objects meant to be displayed in the home rather than hidden in a closet.