Japanese toy and entertainment manufacturer known for its character merchandise, Gunpla model kits, and collectibles.
ORIGIN
Japan
PRICE TIER
mid
Founded in 1950 in Tokyo by Naoharu Yamashina, Bandai began as a distributor of metallic toys and rubber swimming rings before evolving into a global powerhouse in the toy and entertainment industry. The brand is deeply rooted in Japanese pop culture, building its legacy on character merchandising and interactive entertainment. Bandai is best known for its extensive range of collectibles, action figures, and model kits, particularly the highly detailed Gunpla (Gundam plastic models) that have cultivated a dedicated global following. The product lineup spans from accessible capsule toys and Tamagotchi virtual pets to premium, highly articulated figures designed for mature collectors.