Parisian luxury brand known for its sharp tailoring and rebellious, rock-and-roll-infused design.
ORIGIN
France
PRICE TIER
luxury
Founded in 1987 by self-taught designer Barbara Bui, the Parisian house is defined by a duality of edgy rock energy and sophisticated tailoring. Rooted in her Vietnamese-French heritage and a background in literature, Bui traded words for shapes, creating a signature style that blends masculine and feminine codes. The collections are known for their unapologetic attitude, catering to a confident woman who is at once strong and sensual. Sharp-shouldered blazers, perfectly cut trousers, and foundational leather pieces form the core of the wardrobe, expressing a timeless look that rejects fleeting trends.