A pioneer of the clean beauty movement, known for its mineral-based makeup.
ORIGIN
USA
PRICE TIER
premium
Launched in 1995 by Leslie Blodgett, bareMinerals sparked the mineral makeup revolution with its best-selling Original Loose Powder Foundation. The brand was founded on the idea that makeup should not only provide coverage but also be good for the skin, a concept that evolved into the modern "clean beauty" movement. bareMinerals avoids harsh chemicals and unnecessary additives, focusing on minimalist formulas that improve skin's appearance over time.