bark

Founded in 2012 by dog-obsessed entrepreneurs Matt Meeker, Carly Strife, and Henrik Werdelin, BARK is a company dedicated to making dogs happy. The idea was sparked by a shared frustration over the lack of engaging, high-quality dog products on the market. This led to the creation of BarkBox, a monthly subscription service that delivers a themed collection of toys and treats directly to customers. The brand’s playful and humorous approach, combined with its data-driven personalization, quickly resonated with dog owners who consider their pets family.

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