barrow kids
Italian luxury streetwear brand known for its rebellious spirit, neon graphics, and signature three-eyed smiley logo.
ORIGIN
Italy
PRICE TIER
luxury
SPECIALIZATION
KIDS
Barrow Kids is the vibrant, rebellious offspring of the Italian streetwear label Barrow, founded in 2020 by Dario and Giuseppe Daddato. Born in the digital age, the brand captures the non-conformist spirit of "digital natives" with a bold, eclectic aesthetic that refuses to blend in. Known for its "Made in Italy" craftsmanship, the collection features vibrant neon colors, experimental treatments, and the iconic three-eyed smiley face logo across oversized hoodies, t-shirts, and distressed denim.
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What Is the Meaning Behind the Barrow Brand?
A deep dive into the brand's identity as a label for 'digital natives,' exploring the symbolism of the three-eyed smiley logo and the founders' vision of rebellion and individuality.
Barrow links up with artist Sean Wotherspoon and Round Two store
Details the major collaboration between Barrow and sneaker designer Sean Wotherspoon, focusing on a capsule collection that blends vintage aesthetics with Barrow's bold streetwear codes.
The drop of Barrow's FW20 collection
An early profile on the brand's launch and the Daddato brothers' goal to create alternative streetwear for digital natives, establishing the foundation for the brand's aesthetic.
County of Milan Terminates Global License With Farfetch, Signs With Italian Firm Daddato Next
Reports on the strategic shift for Daddato Next (Barrow's parent company led by Dario Daddato) as they acquire the license for County of Milan, detailing the leadership's vision for expanding their portfolio beyond Barrow.