basicks
Japanese unisex label known for its sustainable approach, signature white stitching, and subversive streetwear.
ORIGIN
Japan
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2021 by Masanori Morikawa—the former designer behind Christian Dada—BASICKS is a Tokyo-based unisex label that reimagines everyday clothing through a subversive, eco-conscious lens. The brand’s name is a portmanteau of "basic" and "sick," reflecting its mission to elevate wardrobe staples into striking, unconventional pieces. BASICKS is defined by its signature white stitching, which acts as an "outline" to highlight the construction of its garments, bringing a ready-made, artistic sensibility to daily wear.
Featured Items
BEAR BEANIE / BRW
$115.00
X NEWERA YANKEES CAP / BRW
$115.00
BEAR BEANIE / BLK×BRW
$115.00
BEAR BEANIE / BLK
$115.00
BEAR BEANIE / BRW
$115.00
X NEWERA YANKEES CAP / BRW
$115.00
BEAR BEANIE / BLK×BRW
$115.00
BEAR BEANIE / BLK
$115.00
Learn More
Masanori Morikawa | Rakuten Fashion Week TOKYO
Designer Masanori Morikawa discusses the launch of BASICKS, his shift from CHRISTIAN DADA, and his focus on sustainable, trend-defying daily wear.
BASICKS Designer Interview | WTS Magazine
An in-depth interview with Masanori Morikawa detailing BASICKS' recent creative direction and notable collaborations with brands like Hummel, Reebok, and New Era.
元「クリスチャンダダ」の森川マサノリが新ブランド「ベイシックス」を始動 - WWDJAPAN
WWD Japan covers the official launch of BASICKS by former Christian Dada designer Masanori Morikawa, highlighting the brand's unisex, eco-conscious approach.
CHRISTIAN DADAデザイナー森川マサノリ、新ブランド始動 | HIGHSNOBIETY.JP（ハイスノバイエティ）
Highsnobiety reports on the inception of BASICKS, exploring the meaning behind the brand's name and its foundational concept of circular, sustainable fashion.