basics by b

Founded in 2019 by Sydney-based makeup artist Bonnie Gillies, Basics by B is an Australian beauty brand rooted in the philosophy of effortless, uncomplicated makeup. Drawing from her two decades of industry experience, Gillies created the brand to empower consumers with user-friendly, high-performing essentials that enhance rather than mask the skin. The brand champions the 'Australia Effect'—a cultural shift toward natural-looking beauty, fresh skin, and a believable glow.

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