Inclusive beauty brand founded by a burn survivor, known for its buildable, skin-like foundation sticks.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2021 by Basma Hameed, a burn survivor and paramedical tattoo artist, BASMA Beauty was born from a personal need for authentic, skin-like coverage. Hameed, who pioneered the Scar Camouflage Procedure, leveraged her expertise in pigment science to create formulas that adapt to real skin textures rather than masking them. The brand is best known for The Foundation Stick, a viral favorite available in 42 shades that offers buildable, buttery coverage without clinging to dry patches or emphasizing texture.