bath & body works

Founded in 1990 in New Albany, Ohio, Bath & Body Works is an American personal care and home fragrance brand that has become a staple of accessible self-care. Originally launched as a beauty line for Express, the brand quickly expanded into a standalone retail powerhouse. Bath & Body Works is defined by its extensive, ever-evolving library of signature scents, which are translated across a wide range of formats including fine fragrance mists, rich body creams, foaming hand soaps, and three-wick candles. The brand’s aesthetic is colorful, seasonal, and highly giftable, appealing to a broad demographic that values routine replenishment and sensory indulgence.

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