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bawdy

A New York-based beauty brand known for its original butt masks and clean, targeted body care.

ORIGIN

USA

PRICE TIER

premium

Founded in 2018 by former finance professional Sylwia Wiesenberg, BAWDY is a clean beauty brand that champions unapologetic body care. It launched with the original butt sheet mask, aiming to bring attention and a sense of humor to the often-neglected skin below the waist. The brand's philosophy centers on making self-care a fun, sensory ritual that encourages body love and confidence. Its product line has expanded from its signature butt masks—formulated to firm, tone, and hydrate—to include body serums, a water-activated powder-to-foam body wash, and sexual wellness products like lubricants.

Featured Items

Super Tight Skin Boosting Body Serum

Super Tight Skin Boosting Body Serum

$55.00

Body Wash

Body Wash

$30.00

Bite It Collagen Butt Sheet Mask

Bite It Collagen Butt Sheet Mask

$1,000.00

Shake It Seaweed Butt Mask

Shake It Seaweed Butt Mask

$800.00

Slap It Retexturizing N' Detoxifying Butt Sheet Mask

Slap It Retexturizing N' Detoxifying Butt Sheet Mask

$1,000.00

The Bawdy Tool

The Bawdy Tool

$75.00

Squeeze It Citrus Butt Mask

Squeeze It Citrus Butt Mask

$1,000.00

Bite It Hydrating N' Toning Butt Sheet Mask

Bite It Hydrating N' Toning Butt Sheet Mask

$1,000.00