A New York-based beauty brand known for its original butt masks and clean, targeted body care.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by former finance professional Sylwia Wiesenberg, BAWDY is a clean beauty brand that champions unapologetic body care. It launched with the original butt sheet mask, aiming to bring attention and a sense of humor to the often-neglected skin below the waist. The brand's philosophy centers on making self-care a fun, sensory ritual that encourages body love and confidence. Its product line has expanded from its signature butt masks—formulated to firm, tone, and hydrate—to include body serums, a water-activated powder-to-foam body wash, and sexual wellness products like lubricants.