New York-based body-care brand known for pioneering butt-care with its signature sheet masks and body-positive ethos.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2018 in New York City by Sylwia Wiesenberg, a former fitness entrepreneur, Bawdy Beauty pioneered the niche category of butt-care. The brand emerged with a singular focus on the derriere, launching its signature "The Original Butt Mask" to bring attention to an often-neglected area of the body. Bawdy Beauty's product line has since expanded to include body washes, clay masks, CBD-infused balms, and sexual wellness oils, all formulated with clean, plant-based ingredients like marine algae and vegan collagen.

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