b.b. simon

Founded in 1987 by Simon Tavassoli in California, B.B. Simon is an American accessories brand that has become synonymous with high-fashion swagger and Y2K nostalgia. Originally targeting womenswear with a clean Italian look, the brand found its true calling in the early 2000s when it introduced its signature oversized buckles and Swarovski crystal-encrusted belts. These glitzy, statement-making pieces quickly transcended their origins to become cultural touchstones, deeply embedded in hip-hop and streetwear culture.

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