Los Angeles-based girls' fashion brand known for sophisticated "mini-me" party dresses and chic, contemporary casual wear.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1989 by Max Azria in Los Angeles, BCBGMAXAZRIA (named for the French phrase *bon chic, bon genre*, or "good style, good attitude") defined the contemporary market with its accessible luxury aesthetic. The brand’s childrenswear line, BCBG Girls, translates this sophisticated DNA into "mini-me" collections for toddlers to tweens.

$86.00

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$70.00

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$68.00

$86.00

$125.00

$86.00

$111.00

$70.00

$68.00

$71.00

$68.00