bcbgeneration
The youthful contemporary brand known for its blend of European chic and California-casual style.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2008 by Max Azria as the accessible sister brand to BCBGMAXAZRIA, BCBGeneration was created for a younger, more free-spirited audience. Initially guided by creative director Joyce Azria, the brand established a design approach that merged European sophistication with a relaxed, Californian sensibility. Its collections of dresses, separates, and footwear are aimed at a fashion-forward woman seeking trend-inspired pieces for work, weekends, and social occasions. The aesthetic balances a feminine, often playful style with a modern, urban edge.
Featured Items
BCBG Layered Pearl Drop Chain Necklace
$39.99$50.00
Women's Mari Combat Boot
$59.00
Women's Oriana Fashion Sneaker
$79.00
Women's Lukas Wide Calf Riding Boot
$109.00
Women's Bixxo Pointed Toe Pump
$69.00
Bcbgeneration Rama Loafer
$65.99$109.00
Layered Tassel Statement Earrings
$39.99$50.00
Women's Estella Mary Jane Flat
$49.00
BCBG Layered Pearl Drop Chain Necklace
$39.99$50.00
Women's Mari Combat Boot
$59.00
Women's Oriana Fashion Sneaker
$79.00
Women's Lukas Wide Calf Riding Boot
$109.00
Women's Bixxo Pointed Toe Pump
$69.00
Bcbgeneration Rama Loafer
$65.99$109.00
Layered Tassel Statement Earrings
$39.99$50.00
Women's Estella Mary Jane Flat
$49.00