bdg

BDG is the signature in-house denim and apparel brand of Urban Outfitters, launched in 2018. Centered on denim as the core of a casual, contemporary wardrobe, the brand offers a wide range of jeans in authentic fits and vintage-style washes, complemented by elevated basics like tees, sweaters, and outerwear. The brand is designed for a youthful audience, reflecting current streetwear trends with an accessible and laid-back approach. BDG consistently updates its styles to mirror youth culture, making it a go-to for foundational pieces that can be styled in multiple ways.

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