UAE-based activewear label known for its 90s varsity-inspired designs and limited-run deadstock fabric collections.
ORIGIN
United Arab Emirates
PRICE TIER
contemporary
Founded in Dubai in late 2024 by Gauri Sarma, whose background in apparel sourcing and luxury e-commerce informed the brand's supply chain, Be Athletica is an emerging activewear label rooted in court sports and mindful manufacturing. The brand's aesthetic draws heavily from 90s varsity codes and 2000s sport culture, offering elevated staples that transition seamlessly from padel matches to everyday wear. Signature pieces include structured skorts, sculpting leggings, and the viral ballet wrap top, all rendered in a core palette of whites, sporty reds, navy, and greens with occasional limited-edition hues like matcha.