Italian contemporary line offering feminine, romantic designs infused with a playful and ironic spirit.
ORIGIN
Italy
PRICE TIER
contemporary
Be Blumarine was launched in 2018 by the Italian fashion group Blufin as a contemporary and more accessible evolution of its younger Blugirl line. While the main Blumarine house, founded in 1977 by Anna Molinari and Gianpaolo Tarabini, is known for its hyper-feminine and romantic aesthetic, Be Blumarine reinterprets this heritage for a modern audience. The line was created to offer vibrant, contemporary products at a more affordable price point.