Italian contemporary line offering feminine, romantic designs infused with a playful and ironic spirit.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Be Blumarine was launched in 2018 by the Italian fashion group Blufin as a contemporary and more accessible evolution of its younger Blugirl line. While the main Blumarine house, founded in 1977 by Anna Molinari and Gianpaolo Tarabini, is known for its hyper-feminine and romantic aesthetic, Be Blumarine reinterprets this heritage for a modern audience. The line was created to offer vibrant, contemporary products at a more affordable price point.
$138.00$303.00
$35.00$270.00
$55.00$419.00
$31.00$359.00
$42.00$630.00
$143.00$399.00
$118.00$243.00
$162.00$382.00
$138.00$303.00
$35.00$270.00
$55.00$419.00
$31.00$359.00
$42.00$630.00
$143.00$399.00
$118.00$243.00
$162.00$382.00

This article announces the launch of the Be Blumarine line, replacing the Blugirl collection. It details the new creative direction under Mirko Fontana and Diego Marquez and the brand's contemporary positioning.

This comprehensive brand history explains the evolution of the Blufin group's lines, including the transition from Blugirl to Be Blumarine under the creative direction of Mirko Fontana and Diego Marquez.