be you by geraldine alasio

Founded in 2008 by Geraldine Alasio, Be You is an Italian fashion brand specializing in luxurious knitwear. The brand’s identity was born from Alasio’s travels in Mongolia, which inspired a deep respect for noble fibers, particularly cashmere. Be You is celebrated for its colorful and comfortable sweaters, crafted to make women feel effortlessly themselves. The collections feature timeless pieces, from turtlenecks and cardigans to relaxed-fit pullovers, all produced in Italy with a focus on quality and craftsmanship.

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