Texas-based clean beauty brand known for its highly pigmented, vegan cosmetics and inclusive approach to self-expression.
ORIGIN
United States
PRICE TIER
affordable
Founded by Shanda Renee in Fort Worth, Texas, Be Your Own Desire (BYOD) Cosmetics is a clean, vegan beauty brand built on the philosophy that makeup is a tool for unapologetic self-expression rather than a mask for insecurities. Driven by the founder's mission to challenge societal beauty standards, the brand delivers high-performance, cruelty-free cosmetics designed for diverse skin tones and gender-fluid consumers. BYOD’s core product lines—ranging from the signature Desire Matte Magic Loose Setting Powder to richly hued liquid lipsticks and precision brush sets—are celebrated for their bold pigments and long-lasting, non-toxic formulations.