New York-based outerwear brand known for its iconic 90s puffer jackets and deep roots in American streetwear culture.
ORIGIN
USA
PRICE TIER
contemporary
Founded in New York in 1994, Bear USA quickly became a staple of 90s street fashion, defined by its bold and rugged outerwear. The brand’s signature item was its reversible down puffer jacket, which achieved iconic status and was widely embraced within hip-hop and urban communities. Its distinct bear logo and oversized silhouettes made it a recognizable symbol of the era's style, cementing its place as a key player in the burgeoning streetwear scene. After its initial peak, the brand experienced a quieter period before being revived for new generations.