A Japanese collectible art toy known for its bear-like silhouette and high-profile collaborations with art, fashion, and streetwear.
ORIGIN
Japan
PRICE TIER
premium
Launched in 2001 by Japan's Medicom Toy, Bearbrick (stylized as BE@RBRICK) transformed the idea of a simple plastic toy into a global cultural icon. The brand was founded by Tatsuhiko Akashi, who conceived of the figure as a giveaway for Tokyo's World Character Convention. The design merges the classic teddy bear form with the block-style body of Medicom's existing Kubrick figure, creating a blank, nine-part canvas for artistic expression. This standardized shape has become the foundation for a vast universe of designs.