beauty of joseon
Korean skincare brand known for its minimalist approach to traditional Hanbang herbal medicine and viral sunscreens.
ORIGIN
South Korea
PRICE TIER
affordable
Founded in 2016 in Seoul by Sumin Lee, Beauty of Joseon translates the botanical wisdom of a 19th-century Korean encyclopedia into modern, accessible skincare. The brand is rooted in hanbang—traditional Korean herbal medicine—utilizing time-tested ingredients like ginseng, rice water, and propolis to support skin health and barrier function. Beauty of Joseon is celebrated for its clean, minimalist aesthetic and gentle formulations that cater to a global audience seeking effective, daily hydration and a signature glass skin finish.
Featured Items
Red Bean Water Gel Moisturizer
$18.00
Pore Firming Serum with Red Bean PDRN & Peptides for Deep Pore Care
$17.00
Ginseng Water Hydrating Toner Essence For Dull and Dry Skin
$18.00
Glow Serum for Oil Control with Propolis & Niacinamide
$17.00
Green Plum Refreshing Cleanser for Gentle Daily Wash
$13.00
Ground Rice and Honey Glow Mask
$18.00
Mini Dynasty Cream for Intensive Hydration with Squalene + Rice Bran Water
$16.00
Red Bean Refreshing Pore Mask for Purifying Pore Care
$20.00
Red Bean Water Gel Moisturizer
$18.00
Pore Firming Serum with Red Bean PDRN & Peptides for Deep Pore Care
$17.00
Ginseng Water Hydrating Toner Essence For Dull and Dry Skin
$18.00
Glow Serum for Oil Control with Propolis & Niacinamide
$17.00
Green Plum Refreshing Cleanser for Gentle Daily Wash
$13.00
Ground Rice and Honey Glow Mask
$18.00
Mini Dynasty Cream for Intensive Hydration with Squalene + Rice Bran Water
$16.00
Red Bean Refreshing Pore Mask for Purifying Pore Care
$20.00