Korean skincare brand known for its minimalist approach to traditional Hanbang herbal medicine and viral sunscreens.
ORIGIN
South Korea
PRICE TIER
affordable
Founded in 2016 in Seoul by Sumin Lee, Beauty of Joseon translates the botanical wisdom of a 19th-century Korean encyclopedia into modern, accessible skincare. The brand is rooted in hanbang—traditional Korean herbal medicine—utilizing time-tested ingredients like ginseng, rice water, and propolis to support skin health and barrier function. Beauty of Joseon is celebrated for its clean, minimalist aesthetic and gentle formulations that cater to a global audience seeking effective, daily hydration and a signature glass skin finish.