American performance sleep brand known for its moisture-wicking, temperature-regulating bedding and customizable modular mattresses.
ORIGIN
United States
PRICE TIER
premium
Founded in 2009 by Eugene Alletto in Farmingdale, New York, Bedgear was born out of a father’s frustration. When Alletto’s son struggled with allergies and overheated on traditional hypoallergenic bedding, the founder—drawing on his background in manufacturing—cut up breathable lacrosse shorts to create a cooler, more comfortable mattress protector. This problem-solving approach laid the foundation for Bedgear’s identity as a pioneer in performance sleep.