American beauty brand known for its accessible, trend-driven gel polish kits and DIY manicure solutions.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2017 in the United States, Beetles Gel Polish has rapidly grown into a dominant force in the at-home nail care market. Built on the premise of making salon-grade manicures accessible to the everyday consumer, the brand is best known for its expansive, trend-driven gel polish kits, builder gels, and nail art accessories. Beetles caters to a highly engaged community of DIY beauty enthusiasts, offering an overwhelming variety of shades that range from classic neutrals to vibrant neons and specialty finishes like cat-eye and jelly gels.