French watchmaker known for its Swiss-made, aviation-inspired timepieces and iconic square-cased designs.
ORIGIN
France
PRICE TIER
luxury
Founded in 1992 by designer Bruno Belamich and entrepreneur Carlos Rosillo, Bell & Ross began as a university project with a singular vision: to create functional, durable timepieces for professionals. Guided by the principle that “function shapes form,” the French brand draws its inspiration from the history of aviation and military specifications. Early watches were produced in Germany by Sinn, but a partnership with Chanel in the late 1990s enabled the move to its own high-end manufacturing facility in La Chaux-de-Fonds, Switzerland.