American lifestyle brand known for its curated selection of Waldorf-inspired, sustainable wooden toys and open-ended play essentials.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in 2002 by Maya Rachiolaas as an online source for Waldorf toys, Bella Luna Toys has grown into a premier destination for sustainable, open-ended play essentials. Acquired in 2009 by former Waldorf educator Sarah Baldwin, the brand expanded its reach by offering educational resources and a curated selection of heirloom-quality wooden toys. In 2021, Bella Luna Toys was acquired by the HABA Family Group, allowing it to scale its operations while maintaining its commitment to natural materials and imaginative play.