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bella tu

American resort wear brand known for blending modern silhouettes with traditional Indian artisanal craftsmanship.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2009 by former luxury retail executive Jeanne Daniel, Bella Tu—meaning "beautiful you" in Italian—was born after a transformative trip to India. Inspired by the elegance of traditional kurtis and saris, Daniel sought to merge Western sensibilities with ancient Indian embellishment techniques. The brand is rooted in New Canaan, Connecticut, but its production takes place in Mumbai, where Daniel collaborates closely with designer Gopi Vaid and a team of skilled artisans.

Featured Items

Bella Tu Cora Drop-Waist Dress

Bella Tu Cora Drop-Waist Dress

$59.99$294.80

Agatha Beaded Linen Shirt

Agatha Beaded Linen Shirt

$498.00

Georgi Linen Shirt

Georgi Linen Shirt

$299.99$468.00

Harper Beaded Fringe Earrings

Harper Beaded Fringe Earrings

$69.99$228.00

Dylan Fleur Linen Shirt

Dylan Fleur Linen Shirt

$319.99$498.00

Charisse Pearl Linen Shirt

Charisse Pearl Linen Shirt

$259.99$398.00

Eden Fleur Linen Shirt

Eden Fleur Linen Shirt

$289.99$448.00

Eliza Floral Linen Shirt

Eliza Floral Linen Shirt

$259.99$398.00