Indian beauty and fragrance brand offering affordable, gender-neutral products inspired by Ayurvedic traditions.
ORIGIN
India
PRICE TIER
affordable
Bella Vita Organic, which translates to ‘the good life,’ is a direct-to-consumer beauty brand from India that provides affordable skincare, fragrances, and bath and body products. The brand was officially launched in 2018 by Aakash Anand, who transitioned the business from a family-run salon chain that used handmade, natural formulations developed by his mother, Anju Anand, and sister, Aashima Anand. The core of the brand’s philosophy is blending traditional Ayurvedic wisdom with modern, accessible product formats.