bellerose

Founded in Belgium in 1989 by Patrick Van Heurck, a former menswear agent with a passion for American culture, Bellerose began with a single men's shirt. The brand's name was inspired by a village on Long Island, New York, reflecting a foundational influence of Americana that continues to shape its collections. Today, Bellerose has evolved into a complete lifestyle label offering thoughtful, everyday apparel for women, men, and children, all designed in Belgium. The brand is recognized for its detail-oriented and durable pieces that blend masculine and feminine codes, often playing with oversized and fitted silhouettes, rich textures, and a mix-and-match approach.

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