benefit cosmetics
San Francisco beauty brand known for its instant makeup solutions and brow expertise.
ORIGIN
United States
PRICE TIER
premium
Founded in San Francisco in 1976 by twin sisters and former models Jean and Jane Ford, Benefit Cosmetics started as a single boutique with a revolutionary mission: to make beauty fun and approachable. With the motto “Laughter is the best cosmetic,” the brand rejected the industry’s serious tone in favor of whimsical packaging, quirky product names, and effective, easy-to-use formulas. Its first product, the iconic “Benetint” rose-colored stain, was famously created for an exotic dancer and set the stage for a portfolio of “fake-its” and “fix-its” designed to solve common beauty dilemmas instantly.
Featured Items
Play Daze Liquid Cheek Blush, 0.2 oz.
$34.00
BADgal BANG! Volumizing Waterproof Mascara
$16.00$29.00
The POREfessional Get Unblocked Pore-Clearing Makeup-Removing Cleansing Oil Mini
$18.00
The POREfessional Foundation
$47.00
Jumbo Gimme Brow in Shade 05
$40.00
The POREfessional Matte Face Primer
$36.00
POREfessional Concealer
$32.00
Mini Gimme Brow+ Volumizing Eyebrow Gel in 03
$16.00
Play Daze Liquid Cheek Blush, 0.2 oz.
$34.00
BADgal BANG! Volumizing Waterproof Mascara
$16.00$29.00
The POREfessional Get Unblocked Pore-Clearing Makeup-Removing Cleansing Oil Mini
$18.00
The POREfessional Foundation
$47.00
Jumbo Gimme Brow in Shade 05
$40.00
The POREfessional Matte Face Primer
$36.00
POREfessional Concealer
$32.00
Mini Gimme Brow+ Volumizing Eyebrow Gel in 03
$16.00