Paris-based label known for its innovative woven textiles made from recycled tapes and upcycled materials.
ORIGIN
France
PRICE TIER
premium
Founded in 2020 by Central Saint Martins graduate Benjamin Benmoyal, the Paris-based brand began with a unique story of transformation. A former commando paratrooper, Benmoyal sought to reclaim a lost innocence through fashion, developing a signature craft of weaving fabrics from his childhood VHS tapes. This innovative use of recycled materials, combined with experience at Hermès and Alexander McQueen, defines the label’s approach. Early collections drew inspiration from Brutalist architecture and the designer's Moroccan heritage, featuring draped silhouettes and vibrant, striped textiles reminiscent of Berber craft. The brand, which joined the official Paris Fashion Week calendar in 2021, was a finalist for the prestigious ANDAM prize in 2022.