A London-based fashion label recognized for its social enterprise model and avant-garde, upcycled designs.
ORIGIN
United Kingdom
PRICE TIER
luxury
Launched in 2017 by its namesake founder, a graduate of London College of Fashion, Bethany Williams is a pioneering British label built on a foundation of social and environmental responsibility. Operating from London, the brand has distinguished itself by embedding a social enterprise model into its core, proving that a thoughtful, engaged fashion system is possible. Each collection is a collaboration with a different charity or community project, with manufacturing and material sourcing interwoven with these partnerships. The brand’s signature style involves the transformation of waste materials—such as book waste, reclaimed fabrics, and deadstock textiles—into expressive, gender-neutral garments.