Ukrainian-born label transforming deadstock tailoring into modern, architectural womenswear through an innovative upcycling system.
ORIGIN
Ukraine
PRICE TIER
luxury
Founded in 2019 by former Vogue Ukraine fashion director Julie Pelipas, Bettter is a fashion label built on the conviction that all the clothes we need already exist. The brand operates as a tech-centric upcycling system, sourcing and transforming deadstock garments—primarily men's suiting—into thoughtfully deconstructed and impeccably tailored womenswear. This process is powered by proprietary tailoring algorithms that allow for redesigning at an industrial scale, giving new life to forgotten materials while preserving their history. The result is a collection of architectural blazers, reimagined shirts, and trousers with a relaxed, powerful silhouette.