Italian fashion house known for its ultra-feminine aesthetic, pastel palettes, and tailored glamour.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1998 by designer Elisabetta Franchi in Bologna, Italy, Betty Blue began as the company’s original moniker before evolving into the globally recognized Elisabetta Franchi label in 2012. Rooted in a 'Made in Italy' philosophy, the brand is celebrated for its unapologetically feminine style, characterized by sculptural silhouettes, soft pastel hues, and intricate detailing like sequins and embroidery.