Swedish denim brand known for its loose-fit silhouettes and streetwear inspired by 90s rave culture.
ORIGIN
Sweden
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2018 in Stockholm by Peter Jansson—a former designer for Weekday and Cheap Monday—beWider is a denim and streetwear brand rooted in 90s rave culture and the liberation of the dance floor. Jansson initially launched the label as an underground project before pausing it due to a cancer diagnosis; during his recovery, he returned to sewing, which sparked the brand’s revival.