Italian streetwear brand founded by rapper Sfera Ebbasta, known for its hip-hop-inspired graphics and urban aesthetic.
ORIGIN
Italy
PRICE TIER
mid
Founded in 2021 in Italy, BHMG (Billion Headz Music Group) is a streetwear brand launched by prominent Italian rapper Sfera Ebbasta and producer Charlie Charles. Originally established as a record label in 2018, the collective expanded into fashion to translate its musical identity into a tangible lifestyle. The brand is deeply rooted in the contemporary urban and hip-hop scene, reflecting the aesthetic codes of the Italian trap music movement.