billabong

Founded in 1973 on Australia’s Gold Coast by surfer and shaper Gordon Merchant and his partner Rena, Billabong began with a simple mission: to create durable boardshorts that could withstand the rigors of the ocean. From their kitchen table, the duo crafted shorts with a signature triple-stitching technique that quickly earned a reputation for quality within the local surf community. This foundation in authentic surf culture propelled Billabong's global expansion through the 1980s and '90s, making it a defining brand for a generation of surfers and beach enthusiasts. Its core offerings remain centered on performance-driven surfwear, including boardshorts, wetsuits, and bikinis, characterized by a laid-back, coastal style.

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